![]() Creating a unified brand is another example of how we’re anticipating and responding to the competitive market for gaming.” Keeping pace with the changing landscape has been paramount to our success. “Since receiving our casino license in 2006, gaming in Pennsylvania has evolved tremendously. ![]() In a Wednesday press release, Rush Street Gaming CEO Greg Carlin explained the necessity for the move. A new restaurant and the development of an online casino app are also part of the initiative. It is a reference to the Jack Frost Sugar Refinery that used to occupy the casino’s site.Īs part of the $15 million project, the SugarHouse’s exterior, signage, logos, and gaming pieces will all be rebranded.Īdditionally, the venue’s temporary sportsbook will finally get a permanent upgrade. The SugarHouse name has been with the casino since its 2010 launch. This will bring its branding in line with owner Rush Street Gaming’s three other Rivers properties in the northeast. This fall, the SugarHouse Casino will be renamed to Rivers Casino Philadelphia. PHILADELPHIA – Philadelphia’s first casino is getting a facelift and a name change. ![]()
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